A Cut Above the remainder: Blue Nile™ Gives an internet assortment of Exquisite Engagement Rings & Jewelry

The brief Version: selecting an engagement ring is actually a weighty task, but some cutting-edge resources will people get it right the very first time. Blue Nile, the world’s largest web store of diamond jewelry, provides assisted much more than 500,000 matrimony proposals since 1999. Their own diamond collection and informative material cater to first-time buyers trying to impress their unique considerable other people with sparkly pieces of jewelry. Blue Nile ensures high quality workmanship within their stock of over 150,000 diamonds along with other gemstones. You’ll build your very own ring employing their interactive methods to select the cut, tone, clearness, concept, environment, and cost you would like. The next occasion you are considering proposing or offering an enchanting present to that special someone, you’ll be able to search Blue Nile for stunning jewellery at a reasonable cost.


In 1998, Mark Vadon ended up being on a purpose to obtain the best engagement ring for their sweetheart — the only problem was actually he did not know any single thing about diamonds. The guy moved into a jewelry store and soon found himself feeling suspicious about the employees users as well as their blasé advice. The guy stated two bands that appeared the same as him and questioned the reason why there is a $5,000 cost difference between all of them.

The sales clerk smiled and mentioned exactly what mattered a lot more than the price had been how band made him feel. To Mark’s analytical brain, this was ludicrous. The guy moved out from the shop empty-handed and exasperated, but he had been also determined to learn more about wedding bands so the guy could realize just what actually he had been purchasing.

Mark, a Stanford-educated figures cruncher, contacted his ring-buying choice while he would a study project and went on line to obtain all realities. He come upon a niche site labeled as online Diamonds, a retailer that provided educational explanations and led tutorials about diamonds to supplement their jewellery collection.

Thanks to this source, Mark felt confident when purchasing a highly skilled ring online — for thousands of dollars below the rings he previously viewed from the shop.

He had been very used from this consumer-friendly experience he got in touch with the website’s holder, Doug Williams, to go over purchasing the company. They received up conditions on a napkin over meal. By spring season of 1999, Mark had brought up significantly more than $6 million, adequate to take control Internet Diamonds, which he renamed Blue Nile. Now, the website may be the largest web store of certified expensive diamonds and fine jewelry, but they nonetheless prioritize consumer education most importantly of all.

“Education could be the central source of one’s company,” stated Josh Holland, Director of Brand Enjoy. “There is a customers-first mentality.”

If you like it and wish to place a ring onto it, you can rely on Blue Nile to help make the procedure much easier by providing obvious information, expert advice, and tens of thousands of independently-graded diamonds. The web site’s sufficient sources stroll clients through important attributes of a diamond and provide easy-to-use tools to restrict your quest for a stunning piece of jewelry.

“We just be sure to guide individuals to make greatest buy that is correct on their behalf,” Josh informed us. “We help customers choose the best mixture of functions to increase their particular spending plan and obtain  a lovely diamond.”

Over 150,000 Diamonds Customizable to Your resources & Taste

Any remarkable suggestion starts with the diamond. It’s not possible to get upon one leg with any outdated ring-in your own hand. With a stock in excess of 150,000 expensive diamonds, Blue Nile gives clients no conclusion of engaging selections. Per Josh, about 70percent of Blue Nile’s income comes from engagement rings.

The internet site permits lovers to generate their particular rings from choosing the diamond to selecting the setting. First, you’ll make use of straightforward slider methods to select just the right shape, cost, carat, slice, shade, and clearness of your diamond. After that, might pick a setting, sorting by color, price, style, or designer, to counterbalance the diamond. On Blue Nile, it takes moments to set up a unique design.

Whether you’re enamored of the sheen of gold or drawn to platinum’s resilience, Blue Nile assists you to narrow down countless solutions into one personalized band.

Obtaining engaged is a once-in-a-lifetime sort of event, so most people purchasing involvement bands are newbies, uncertain of whatever theyare looking for and new to ring buying. Blue Nile’s team gets the knowledge to instruct first-timers how to find the engagement ring that matches perfectly.

Obtainable, transparent, and helpful, this jewelry store doesn’t pressure consumers into getting such a thing outside their own ways. Because Blue Nile runs as an on-line store, they’ve got somewhat significantly less overhead and certainly will provide top quality expensive diamonds at a fraction of the price tag you would see in a conventional precious jewelry shop.

As well as an independently-graded GIA document, many item photos show on the web consumers just what their own precious jewelry will look like out of each and every feasible angle. Plus, the website offers a 360-degree video look at any diamond via the Diamond Visualization appliance. Using sophisticated technology, Blue Nile magnifies the diamond and rotates the picture so clients can see every detail.

“you obtain a holistic sense of what the diamond appears like, and aesthetic is actually spectacular,” Josh informed us. “Because it’s therefore magnified that it is better still than holding it inside hand.”

Skilled Jewelers show you Smart Ring-Buying Practices

The Education area on Blue Nile’s web site encourages you to be an expert in diamonds. Their particular in-depth precious jewelry books cover everything from finding your own (or your spouse’s) ring size to seeking the diamond qualities foremost for your requirements. You can study a little more about metals, gemstones, pearls, wedding rings, and various other jewelry also.

“Even slightly bit of analysis may go a long way,” Josh mentioned. By recognizing the thing that makes a diamond basically expensive, shoppers can focus on what they want within jewellery and save cash through wiser purchasing.

“My fiancé and I also did most analysis, therefore all paid off as soon as we noticed the band. Blue Nile is truly great!” — Manjari, a satisfied consumer from Irving, Texas

Blue Nile supplies detailed sources so first-timers could make aware choices regarding their diamond’s carat, quality, tone, and various other facets. The guide group does not work properly on percentage and truly seeks to support free of charge purchasing ideas. When it comes to diamond carat body weight, for instance, their particular experts advise “to maximize your finances, consider purchasing a diamond that will be a little below your ideal carat fat.”

Downline anyway quantities of the organization often get a personal curiosity about clients. “One of my personal favorite tales,” Josh told us, “is our very own jewelers take note of the name of consumer on the band they can be concentrating on so it’s not merely a ring in their mind.”

Every Policy & Guarantee Puts the client’s Needs First

Oftentimes, buying a diamond means generating a lifelong commitment, so it’s important to choose a trustworthy retailer to ensure the right match. Blue Nile pledges satisfaction through many customer-first policies. As an example, the business tends to make a 30-day money back assurance on comes back for several their jewellery.

“Quality and craftsmanship is paramount to you,” Josh mentioned. “We ensure that the band is precisely best before it fades the entranceway, and then we support that really work with a no-questions-asked return policy.”

Blue Nile provides complimentary resizings and cleanings through the first 12 months after buying a customized gemstone. Plus, consumers enjoy forever diamond update plan as long as they previously would you like to change their own diamond with a newer, costly diamond.

If you’d like to in fact see Blue Nile’s jewelry for yourself, you can find a webroom place close by. In shops in the united states, shoppers can check with well-informed jewelers and also handle Blue Nile’s precious jewelry. The webroom’s jewellery is actually for show merely, but you can utilize their particular apple ipad to position your order, if you love. Blue Nile’s bodily places are a no-pressure atmosphere where browsers are this is take a look at and feel their unique precious jewelry.

“There’s little or no threat,” Josh demonstrated. “we understand the intrinsic worth of exactly what the jewellery often means to a person, which is a responsibility we take acutely severely.”

Unlike most jewellery retailers, Blue Nile motivates assessment shopping. Actually, they recommend being able to access their internet site on your mobile device whilst in a jewelry store so you can perform a side-by-side evaluation of prices in real time. This empowers you to get the greatest offer in-store an internet-based.

In accordance with Blue Nile’s cost complement Guarantee, “if you see a similar GIA-graded diamond at a lesser rate,” they are going to fit the price. Merely phone 1-888-565-7641 in order to make your state free-of-charge. With uncompromising artistry and irresistible prices, Blue Nile ensures fulfillment on every purchase.

Blue Nile: working out for you discover your own Diamond when you look at the Rough

We’ve all heard diamonds are a female’s best friend, but, for all you fellas available to choose from, diamonds might be your own pal, as well, by taking committed to appreciate what makes them sparkle. Blue Nile creator Mark Vadon discovered directly just how overwhelming it may be to pick out a wedding ring. So, he demonstrated a simpler option to inform individual about diamond rates, and from now on you should buy your selected ring online for a portion of the price tag.

Meant to last, Blue Nile supplies affordable and strikingly beautiful expensive diamonds in a number of colors, slices, and styles. From unique wedding bands to stylish romantic days celebration pendants, their considerable assortment of jewelry includes worth to your special times.

Blue Nile backs the quality of their own diamonds with customer-first policies and higher level custom methods. If you would like program the person you like how much he or she method for you, purchasing a diamond, pearl, or gem stone can easily work. Utilizing Blue Nile’s purchasing recommendations, interested partners can work out how to spend less on their own involvement or wedding rings so they have more to blow on vacation!

“You could get a band in a very modern means through Blue Nile. You don’t have to exercise the outdated means any longer,” Josh mentioned. “We would like to instruct visitors to buy like experts, using our very own guidelines receive the price they desire without decreasing top quality.”


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